Resources

This resource section was created in an effort to provide useful links and articles. This section contains a variety of materials, articles, and links related to legal marketing to assist you.

When Should You Increase Advertising Spend?

Learn how to get the best results from your advertising budget.

Avvo Seminars and Webinars

We'll cover:

Core Web Presence: Learn how to develop a strategy around your online presence--and get the most out of Google, Twitter, Avvo, Facebook and more.
Google Analytics: Understand how to track online performance with Google Analytics--a free tool that shows you exactly how many people are coming to your site, what they are reading and where they are coming from.
Search Engine Optimization: Learn the basics of search engine optimization.
Ethics CLEL: Get one hour of ethics CLE with a course on Ethical Implications of Online Marketing.
Expert Panel: Explore the experiences of local attorneys who have fully engaged in a variety of online marketing initiatives. Learn what works, what doesn't and what you can easily do for yourself.

Email Marketing - Developing an Effective Program

Learn about the positive impact properly structured and targeted email campaigns can have on your business.

Florida Bar Advertising Regulation & Information Index

Lawyer advertising and business solicitation are strictly regulated by The Florida Bar. Lawyer advertising can provide crucial information about legal rights and increases access to lawyers for the public.

Tips For Improving Your Website's Search Ranking

Understand how search engines work and learn how to improve you search rankings.

Law Firm Marketing Article

You Are The Tea: The Crucial Role Of Image In Law Firm Marketing

Overview of the U.S. Legal Market

Overview of the U.S. Legal Market - Information and Strategies to Promote Your Law Firm Online. Essential Guide to Law Firm Marketing