We'll cover:

• Core Web Presence: Learn how to develop a strategy around your online presence--and get the most out of Google, Twitter, Avvo, Facebook and more.
• Google Analytics: Understand how to track online performance with Google Analytics--a free tool that shows you exactly how many people are coming to your site, what they are reading and where they are coming from.
• Search Engine Optimization: Learn the basics of search engine optimization.
• Ethics CLEL: Get one hour of ethics CLE with a course on Ethical Implications of Online Marketing.
• Expert Panel: Explore the experiences of local attorneys who have fully engaged in a variety of online marketing initiatives. Learn what works, what doesn't and what you can easily do for yourself.